How to check gold purity is one of the most important things every buyer should know before purchasing gold jewellery. Buying gold is a valuable investment, and understanding purity standards helps you avoid fraud and make safe buying decisions.
Buying gold jewellery is a valuable investment, and knowing how to check gold purity is essential before making a purchase. Many customers invest in gold without understanding purity standards. With proper knowledge, you can avoid fraud and make safe buying decisions.
At Gold Mart Jewellers, we prioritise transparency and help customers understand purity, hallmarking, and certification
Why It Is Important to Know How to Check Gold Purity
The purity of gold impacts its value, durability, and authenticity. When you check gold purity correctly, you protect your money and ensure long-lasting jewellery.
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What is BIS Hallmark?
BIS Hallmark is an official government certification in India that guarantees the purity of gold. BIS stands for Bureau of Indian Standards. This hallmark is proof that your gold jewellery has been tested and verified by authorised centres.
Buying BIS hallmarked jewellery ensures safety, trust, and long-term value.
At Gold Mart Jewellers, all our jewellery is fully BIS hallmarked to maintain complete customer trust.
Marks You Should Check on Gold Jewellery
Always look for these three important marks on your gold jewellery:
- Purity mark (22K, 916, 18K, etc.)
- BIS logo
- Jeweller’s identification mark
These marks are usually very small and can be seen with a magnifying glass.
How to Check Gold Purity Manually
You can check gold purity at home by observing:
- Colour of the jewellery (real gold has a rich, consistent yellow tone)
- Weight (pure gold feels heavier than fake metals)
- Magnet test (real gold does not stick to magnets)
These are basic checks but do not replace official certification.
Why You Should Always Ask for a Proper Bill
A proper bill acts as legal proof of your gold purchase. It should clearly mention:
- Gold purity
- Gold weight
- Making charges
- Taxes
At Gold Mart Jewellers, we provide transparent billing with all purity and pricing details clearly mentioned.
Avoid These Common Mistakes While Buying Gold
Many customers make simple mistakes while purchasing gold jewellery, such as:
- Buying from unknown or untrusted sellers
- Ignoring hallmark stamps
- Not checking the bill properly
- Falling for very cheap gold offers
Being aware of these mistakes helps you stay safe.
Why Buying from a Trusted Jeweller Matters
Always buy gold jewellery from a reputed and trusted jeweller. A trusted brand ensures:
- Certified gold
- Honest pricing
- Authentic designs
- After-sales support
Gold Mart Jewellers is committed to providing genuine, certified, and premium-quality gold jewellery.
Final Thoughts on Checking Gold Purity
Checking gold purity is not complicated when you know what to look for. BIS hallmark, purity marks, and proper billing are your strongest protections.
Whenever you plan to buy gold jewellery, choose a trusted brand like Gold Mart Jewellers to ensure purity, quality, and peace of mind.
